Starting at 4 x $175 usd

Designed for birth workers who want their online presence to feel warm, grounded and deeply human, Odessa draws on folk art, old paper ephemera and archival details to create a website that feels as though it has a history of its own.

Layered papers, hand-drawn illustrations, tactile textures and expressive typography give the design its distinctive character, balanced by a clear, contemporary structure that makes your services easy to understand and your website easy to navigate.

Created with doulas in mind, Odessa can also be adapted for birth educators, prenatal yoga teachers, postpartum practitioners, lactation consultants and other pregnancy, birth and maternal care professionals.

A folkloric, archival-inspired website template for doulas, birth workers, and maternal care practitioners.

"Odessa"

Showit website template

View the demo shop the matching brand purchase now

Dread writing your website content? We've got
you covered. Our templates come fully stocked with professional, ready-to-use copy tailored to your industry—no lorem ipsum in sight. Keep what resonates, tweak what needs personalising, and
say goodbye to blank-page syndrome!

done-for-you copywriting

Quality design is essential to making search engines happy because it signals that your site is worth checking out. Our templates come fully equipped with built-in SEO capabilities and are a breeze to optimise with your keywords and metadata, ensuring the right audience finds
their way to your digital front door.

seo friendly

Give users a seamless experience that encourages them to take action on your website. Our templates are designed with proven conversion methods, mirroring the approach we employ for our custom design clients, ensuring your site is optimised to drive clicks and conversions.

conversion minded

Get access to a complete set of stunning,
high-quality images to bring your website to life. Each template includes a curated collection of royalty-free stock photos and custom AI-generated visuals, perfectly tailored to the design. Easily swap out any image to suit your unique aesthetic in
just a few clicks!

images included

Easily customise every inch of your template to align with your unique business identity. Adjust colours, fonts, images and layouts in a flash. Mix and match pages and sections, duplicate and re-use the bits you love, then hide anything you don’t need. Enjoy side-by-side design control for both desktop and mobile devices.

easily editable

No code, no problem! Edit your template with simple drag-and-drop functions. Gone are the days of hiring a developer or endlessly searching the internet for solutions. Showit empowers you with complete control over every aspect of your site through its user-friendly editing settings.

no code

Curated Image Collection: A complete set of imagery selected and created to complement Odessa’s nostalgic, intimate visual direction.

Original Folk-Inspired Artwork: A collection of custom illustrations and decorative elements created especially for Odessa, bringing its distinctive folkloric, archival character to life.

SEO Toolkit: Packed with actionable tips and insights to help optimise your website for search engines and make it easier for the right people to find you.

One Free Month of Showit: Start your website journey with your first month on us! (New Showit users only.)

What's Included?

14 Customisable Pages: Home, About, Offerings, Inquire, Blog, Single Post, Coming Soon, 404 Error, Privacy Policy and supporting blog templates.

Purpose-Built for Birth Workers: Flexible layouts created around the information prospective clients actually need.

Hello Magic Help Centre Access: Guidance, goodies, FAQs and resources to help you get your website up and running in no time.

Done-For-You Website Copy: Industry-specific demo copy written for doulas and maternal care professionals, giving you a strong starting point for shaping your own messaging.

View the demo purchase now shop the matching brand

Odessa Birthwork is a semi-custom brand designed to pair with Odessa, giving you a ready-made visual identity to use across your website, social media, stationery and print materials.

All our semi-custom brands include a comprehensive logo suite, colour palette, font recommendations and supporting brand elements, all personalised with your business name and details by Hello Magic Studio.

Odessa Website Template customers receive 20% off Odessa Birthwork. You’ll find your exclusive discount code inside your Odessa Design Styles Guide.

Meet tHE Odessa Birthwork Brand

Save 20% off Odessa’s companion brand

shop the COMPANION brand

All the images included in our templates are provided with commercial-use access, so you can confidently use them on your website without additional fees or licensing concerns. Each template features royalty-free stock photos or custom AI-generated visuals, meticulously curated to complement the design.

Please note that Haven and Arizona include a few images that aren’t royalty-free.

We always use free fonts whenever possible, but from time to time, we include a premium/paid font to ensure the design maintains its high-quality aesthetic. Any paid fonts are carefully selected and kept to under $50. If preferred, you can easily switch to a free alternative. If you'd like to check whether your template uses a paid font before purchasing, feel free to reach out via email.

Essentially, whatever your heart desires! Customise the fonts, images, colours, copy, and layouts—zero code needed. All our templates are designed to be easily editable and Showit has tons of free resources online to help you out. If you’d like more guidance, we also offer The Launch Guide which walks you through Showit template installation step-by-step.

Showit and Wordpress blogs are a match made in heaven! You’ll be able to move your existing blog content to work within your new template. Showit offers a free blog migration service to make the transition super easy. They basically create a copy of your blog and move it to the Showit servers, connecting your existing content to your new website.

Due to the nature of digital file delivery, all sales are final (including payment plans). We do not offer exchanges, returns or refunds. Please read our legal policies before making a purchase.

Do you accept refunds?

Showit is by far our favourite website platform because it’s beautiful, flexible, and user-friendly. You don’t need to know how to code to customise it and, once you get the hang of things, the interface is more intuitive compared to other platforms. On top of that, it uses an integrated WordPress blog so you can reap all the benefits of a content management system, making SEO optimization super easy.

Why should I use Showit?

Due to the nature of digital file delivery, all sales are final (including payment plans). We do not offer exchanges, returns or refunds. Please read our legal policies before making a purchase.

Do you accept refunds?

Showit and Wordpress blogs are a match made in heaven! You’ll be able to move your existing blog content to work within your new template. Showit offers a free blog migration service to make the transition super easy. They basically create a copy of your blog and move it to the Showit servers, connecting your existing content to your new website.

can I use my wordpress blog?

Essentially, whatever your heart desires! Customise the fonts, images, colours, copy, and layouts—zero code needed. All our templates are designed to be easily editable and Showit has tons of free resources online to help you out. If you’d like more guidance, we also offer The Launch Guide which walks you through Showit template installation step-by-step.

What can i customise?

We always use free fonts whenever possible, but from time to time, we include a premium/paid font to ensure the design maintains its high-quality aesthetic. Any paid fonts are carefully selected and kept to under $50. If preferred, you can easily switch to a free alternative. If you'd like to check whether your template uses a paid font before purchasing, feel free to reach out via email.

Are the fonts included?

All the images included in our templates are provided with commercial-use access, so you can confidently use them on your website without additional fees or licensing concerns. Each template features royalty-free stock photos or custom AI-generated visuals, meticulously curated to complement the design.

Please note that Haven and Arizona include a few images that aren’t royalty-free.

Are the images included?

The FAQs

This comprehensive digital course walks you through the entire website template set-up process. We’ve used our years of experience creating and launching Showit websites to provide guidance on everything you need to do to get your new site shining online.

7 modules, 31 lessons. From how to customise the images, font styles and colours, to writing your website copy, dipping your toes into the world of SEO and covering your legal backside, we’ve covered all the essentials and more. All you have to do is follow the steps.

Avoid the overwhelm, the second-guessing and hours spent trawling the web. It's a no-brainer.