Starting at 4 x $175 usd
Designed for birth workers who want their online presence to feel warm, grounded and deeply human, Odessa draws on folk art, old paper ephemera and archival details to create a website that feels as though it has a history of its own.
Layered papers, hand-drawn illustrations, tactile textures and expressive typography give the design its distinctive character, balanced by a clear, contemporary structure that makes your services easy to understand and your website easy to navigate.
Created with doulas in mind, Odessa can also be adapted for birth educators, prenatal yoga teachers, postpartum practitioners, lactation consultants and other pregnancy, birth and maternal care professionals.
A folkloric, archival-inspired website template for doulas, birth workers, and maternal care practitioners.
"Odessa"
Showit website template
Dread writing your website content? We've got
you covered. Our templates come fully stocked with professional, ready-to-use copy tailored to your industry—no lorem ipsum in sight. Keep what resonates, tweak what needs personalising, and
say goodbye to blank-page syndrome!
done-for-you copywriting
Quality design is essential to making search engines happy because it signals that your site is worth checking out. Our templates come fully equipped with built-in SEO capabilities and are a breeze to optimise with your keywords and metadata, ensuring the right audience finds
their way to your digital front door.
seo friendly
Give users a seamless experience that encourages them to take action on your website. Our templates are designed with proven conversion methods, mirroring the approach we employ for our custom design clients, ensuring your site is optimised to drive clicks and conversions.
conversion minded
Get access to a complete set of stunning,
high-quality images to bring your website to life. Each template includes a curated collection of royalty-free stock photos and custom AI-generated visuals, perfectly tailored to the design. Easily swap out any image to suit your unique aesthetic in
just a few clicks!
images included
Easily customise every inch of your template to align with your unique business identity. Adjust colours, fonts, images and layouts in a flash. Mix and match pages and sections, duplicate and re-use the bits you love, then hide anything you don’t need. Enjoy side-by-side design control for both desktop and mobile devices.
easily editable
No code, no problem! Edit your template with simple drag-and-drop functions. Gone are the days of hiring a developer or endlessly searching the internet for solutions. Showit empowers you with complete control over every aspect of your site through its user-friendly editing settings.
no code
Original Folk-Inspired Artwork: A collection of custom illustrations and decorative elements created especially for Odessa, bringing its distinctive folkloric, archival character to life.
SEO Toolkit: Packed with actionable tips and insights to help optimise your website for search engines and make it easier for the right people to find you.
One Free Month of Showit: Start your website journey with your first month on us! (New Showit users only.)
What's Included?
Purpose-Built for Birth Workers: Flexible layouts created around the information prospective clients actually need.
Hello Magic Help Centre Access: Guidance, goodies, FAQs and resources to help you get your website up and running in no time.
Done-For-You Website Copy: Industry-specific demo copy written for doulas and maternal care professionals, giving you a strong starting point for shaping your own messaging.
Customise it at your own pace.
The DIY Approach
Or add to cart at checkout with any website template to receive $20 off.
7 modules, 31 lessons.
The Launch Guide
We restyle the typography and colours, add your supplied copy and images, and adapt the existing layouts to suit your content. Mobile optimisation, basic SEO and technical setup are included, with your finished site launched in just one week!
Book a discovery call to discuss your chosen template, content and next steps.
$3,500 USD (template included)
The Template Restyle
From hands-on to done-for-you, choose the approach that suits you.
Choose your launch method
All our semi-custom brands include a comprehensive logo suite, colour palette, font recommendations and supporting brand elements, all personalised with your business name and details by Hello Magic Studio.
Odessa Website Template customers receive 20% off Odessa Birthwork. You’ll find your exclusive discount code inside your Odessa Design Styles Guide.
Meet tHE Odessa Birthwork Brand
Save 20% off Odessa’s companion brand
Got questions?
The FAQs
Fonts, colours, images, text and layouts—all without code. Keep the existing design or make it your own by adding, removing and rearranging pages and sections.
What can I customise?
Showit offers the creative freedom to make your website feel like you, without needing to code. Its flexible drag-and-drop editor lets you customise the desktop and mobile designs, with WordPress integration if you’d like to blog.
Why should I use Showit?
Your template is a one-time purchase. You’ll also need a separate Showit subscription, which includes website hosting, and your own domain name. Choose a blog plan if you’d like to use the included blog design.
Are there any ongoing costs?
Yes! Template Restyle includes your chosen Hello Magic template, tailored to your brand and supplied content. We take care of customisation, setup and launch during your booked design week. Your branding and content need to be ready before we begin.
Can you customise & launch it for me?
As templates are digital products delivered upon purchase, we don’t offer refunds or exchanges for change of mind, including purchases made on a payment plan. This does not affect your rights under Australian Consumer Law. Please review our legal policies before purchasing.
Do you offer refunds?
Our Help Centre links to useful resources, including Showit’s tutorials and help articles. For step-by-step guidance, the Launch Guide covers content preparation, customisation, SEO and launch. Prefer to hand it over? Template Restyle includes customisation, setup and launch of your five-page website in one week.
What if I need help?
Most templates use free fonts. Some feature paid fonts, which require a separate licence, or you can replace them with a free alternative. If you’d like to check a template’s font requirements before purchasing, get in touch.
Are the fonts included?
Yes! Showit integrates with WordPress, so you can use your new template’s blog design with your existing content. Showit handles supported blog migrations through its Advanced Blog subscription.
Can I keep my WordPress blog?
Most templates include royalty-free stock photography or AI-generated visuals that you can use on your website without purchasing an additional image licence. Haven and Arizona include some images that require a separate licence or replacement with your own imagery.
Are the images included?
$630 USD
One-time payment of
$330 USD
$175 USD
4 x payments of
A website that feels as personal as the work you do.
- Instant access to the Odessa Showit website template
- 14 fully customisable pages & templates
- Done-for-you website copy—no lorem ipsum!
- Odessa-specific User Guide
- Odessa-specific Design Style Guide
- Hello Magic Help Centre access for step-by-step guidance
- Live chat support with Showit’s expert team
- One free month of Showit for new users
- Curated image collection, including custom AI visuals
- Original Odessa folk-inspired illustrations and design elements
- Comprehensive SEO Guidebook for better online visibility